Today's world is digital, fast-paced, and highly competitive. Therefore, having unique and premium content is essential for businesses to attract and retain customers. Many businesses turn to content writing services or freelance writers like me to create engaging content that resonates with their audience.

In this article, we'll explore the concept of content writing services and freelance writers to help you determine if this could be a valuable asset for your business.

Content Writing Services

Content writing services are mostly offered by companies or individuals that specialize in creating content for businesses. This is an alternative to adding a content manager to your payroll, which can save you energy, time, and money in the long-run. But there are a few things to be aware of when looking for content writing services or hiring freelancers.

Why Should You Avoid Hiring A “Content Mill”?

Larger companies, also referred to as content-mills, typically have multiple writers who produce content for various companies each day. Often, one writer has to write up to 12 articles a day for different companies, which leaves no room for creativity, identification with the brand or for unique texts. Additionally, those writers are mostly not trained or professional writers. 

This is where I set myself apart from other content writers or content-mills. I only take on a limited number of clients to be able to focus on each client and their business individually as if it were my own. I meticulously create unique content that is tailored to the brand of each client.  

Content Writing Services by Sara Hill

Consistency

My content writing services really work out best if you consistently publish content on a regular basis. This is essential for keeping your audience engaged and growing your online presence.

Expertise

I have a BA and M.ED. in language, literature, and education science. Furthermore, I have more than 8 years of experience in online marketing. Content writing services should be executed by a professional who is an experienced and professional writer. Creating high-quality content that resonates with your target audience cannot be done by anyone, so why should you hire someone that you don't know? 

Scalability

I keep close contact with my clients, which is why, together, we can scale the volume of my writing services for your business. This is important for businesses that need to produce a lot of content on a regular basis to grow according to their business plans.

Freelance Writers

Hiring a freelance writer is often much more cost-efficient than hiring a content manager, since independent writers work on a project-by-project basis. Professional writers, like me, typically have experience in a variety of industries and can create custom content for businesses of all sizes. The benefits of using a freelance writer include:

Flexibility

Freelance writers are typically more flexible than content writing services from big-companies. This can be beneficial if you need customized content created quickly, on short notice or with a focus on detail. Most bigger content companies advertise high-customization but in fact deliver mass-produced content that does not fit or recognize your brand.

Customization

I meticulously write content for each client individually and with a focus on detail. I will immerse myself into your brand and create custom content that is tailored to your specific needs and target audience.

Cost-effectiveness

Hiring a freelance writer like myself may be more cost-effective than choosing content writing services from a larger company, as they typically charge by the project rather than by the hour. I can either charge you by the hour or by project and create a content plan for you that respects your budget.

Which Option Is Best for Your Business?

Ultimately, the decision between hiring a content manager or working with a freelance writer like me will depend on your preference. 

Regardless of which option you choose, it's important to choose a writer that has a proven track record of creating engaging, high-quality content that resonates with your audience. With the right content strategy and a skilled writer or service, you can create a strong online presence that attracts and retains customers for your business.