Organic SEO Trumps Paying for Clicks
Organic SEO (Search Engine Optimization) and Google Ads (also known as Pay-Per-Click or PPC) are two different approaches to increase website traffic and improve search engine visibility.
Here are some reasons why organic SEO can be better than paying for Google Ads:
-
Long-term benefits: Organic SEO takes time and effort to implement, but once you start seeing results, they tend to be more sustainable in the long term. With paid ads, you stop getting traffic as soon as you stop paying for them.
-
Cost-effective: While SEO requires time and effort, it is typically less expensive than PPC. With PPC, you have to pay for each click on your ad, which can add up quickly, especially if you have a high-traffic website.
-
Higher click-through rates: Organic search results receive more clicks than paid ads. Users trust organic results more, and are more likely to click on them.
-
Better user experience: SEO helps to optimize your website for better user experience, which can lead to increased engagement and conversion rates. Paid ads may not provide the same level of user experience as organic search results.
-
Improved brand credibility: Ranking high in organic search results helps to build your brand credibility and authority. Paid ads may not have the same effect on brand credibility.
Overall, organic SEO and Google Ads both have their strengths and weaknesses. While paid ads can be useful for short-term results, organic SEO is a better long-term strategy that can provide sustainable benefits over time.